Reason for Selling: Pivoting to new venture
InvoiceOwl is a clean, fast invoicing and payment collection tool built exclusively for freelancers and solo consultants. Users can create branded invoices, accept Stripe and PayPal payments, set up recurring billing, and track expenses — all in under 60 seconds.
The product has 1,100+ active paying users and a freemium funnel converting at 9.2% from free to paid. The brand has strong recognition in freelance communities on Reddit and Twitter (X) with zero paid marketing.
**Why Selling:** Founder is pivoting to building in the AI space and needs capital to fund the new venture.
**Growth Opportunities:**
- Accounting integrations (QuickBooks, Xero) — top feature request
- Team/agency tier for small studios
- Mobile app (currently web-only but PWA-ready)
- Marketplace partnerships with freelance platforms (Fiverr, Upwork, Toptal)